THE TAILORMADE AUDI TT

 “Rune has submitted a unique and creative proposal, where he personalize the car. The departure point for design is in real user needs with the synergy of technology. Rune has created a out-of-the-box concept and shows strong visual skills. He is an amazing storyteller.”

- Jury members from Audi DK, Bang &Olufsen, Georg Jensen and Munthe plus Simonsen.  

Responsibility

Concept design, Industrial Design, Teamwork

Company

Audi DK

Year

2006

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Work in Progress

 The tailor files

The four winners were put together in a team and invited by Audi to customizes and co-produce a tailormade audi TT with specialists from the four brands; Audi, Bang & Olufsen, Georg Jensen and Munthe plus Simonsen.

An intense semester followed, with travels to Audi HQ in Ingolstadt, directions and advise from the best car designers in the industry, and travels to B&O in Struer to make custom aluminum parts for the car.    

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Gear Knob from B&O

We designed the gear knob in close collaboration with the B&O production facilities in Struer.

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The Team

From left: Rune Rex, Linda Vasel, Gustaf Wolin and Mikkel Venge.

We spent ernormous amount of time, working as a team and making team decisions with the professionals at Audi DK, Bang & Olufsen, Georg Jensen and Munthe plus Simonsen in creating the "Tailormade Audi TT". For those long nights and learnings I am forever grateful. 

The car was exhibited at Danish Design Center Nov. 2006. Auctioned and sold at Dansk Design Center Dec. 7th. 2006